Introducing Google’s Knowledge Graph
After buying Metaweb, Google presents its knowledge graphs.
Knowledge graphs could be the basis for an intelligent browser, following the sequence of screenshots.
In May 2012, Google announced a breakthrough in its search engine with the launch of the Knowledge Graph. This innovative system aims to improve the search experience by offering more relevant and contextualized information to users. With Knowledge Graph, Google seeks to better understand the relationships between entities and concepts, thus enabling a smarter and richer search.
More than just keywords
Before the launch of the Knowledge Graph, Google searches were mostly based on keywords, which often led to inaccurate or relevant results. Users had to adjust their queries repeatedly to get the information they needed. With Knowledge Graph, Google took a step forward in the evolution of online search.
Entities and connections
Google’s Knowledge Graph is based on the idea of “entities” and their “connections.” Instead of simply matching keywords, Google began to understand the meaning behind those words and how they relate to other entities and concepts. For example, if a user searches for Mona Lisa, the Knowledge Graph not only provides links to related websites, but also shows relevant information about the famous painting, the artist Leonardo da Vinci , and details about the Louvre in Paris, where it is on display.
The Encyclopedia of Knowledge
To feed the Knowledge Graph, Google gathered information from various sources, including Wikipedia, Freebase , and other trusted reference sites. By bringing together high-quality data from multiple sources, the Knowledge Graph provides more complete and accurate answers to users’ questions.
Rich results and knowledge panels
One of the most notable features of the Knowledge Graph is the introduction of “knowledge panels” on the search results page. These panels, located on the right side of the screen, display additional information about the searched entity, including biographical data, salient facts, relevant images, and links to related sources.
Impact on search experience
Google’s Knowledge Graph will have a significant impact on the online search experience. Users could now get faster, more accurate answers directly from the results page, without having to click on multiple links to find relevant information. In addition, the Knowledge Graph will reduce the problem of “empty results”, in which search queries do not yield useful results.
A promising future
With the Knowledge Graph, Google took an important step toward semantic and contextual understanding of search queries. This advanced technology paves the way for future improvements in user experience and opens up new possibilities for applications in fields such as natural language processing, artificial intelligence and virtual assistance.
Google’s Knowledge Graph is a key milestone in the evolution of search engines, allowing technology to better understand the world of knowledge and provide more relevant and useful information to users. It paves the way for future improvements in online search and opens up new possibilities for the future of knowledge and information in the digital age.